Logos
Rejane Schultz
2019
For this project, a freelance architect approached me to design a logo and business card. Having lived in Singapore, she had a deep admiration for its national flower, the orchid, which I incorporated into the logo design. I balanced this with elements of symmetry and simplicity, reflecting the clean, structured aesthetics often found in architectural design.
I began by thinking about a concept that would fit my client and what they wanted. My client wanted something professional that showcased their personality and values. I first thought of their favourite flower as it deeply reminded them of their home.
MeDArT
2020
In my role at MeDArT, I was responsible for designing the logo and overall visual identity for the brand. As a research initiative exploring the connection between the arts and early indicators of dementia, I aimed to create a design that balanced both scientific precision and artistic expression. To achieve this, I developed a geometric yet visually dynamic logo that could adapt to the various sub-projects within MeDArT while maintaining a cohesive brand identity.
I also designed app icons for MinDArT, incorporating the clean line work and vibrant colors from the logos to maintain visual consistency and brand identity.
By Us
2018
By Us is a project where I was commissioned to design a logo for a dining table decoration business. The client and their co-workers wanted a design that reflected the handmade nature of their products while remaining simple and versatile. To ensure adaptability, I created a logo that could be used in multiple colors and on a variety of vibrant backgrounds.
Mother Spice
2018
Mother Spice is a project where I was commissioned to design a logo for a baking and cooking business. To capture the warmth and comfort of home cooking, I incorporated smooth lines and playful fonts, creating a design that feels inviting, familiar, and approachable.
Project Ate
2020
Project Ate was a university group project focused on normalizing public composting in Wellington’s CBD. For the logo and visuals, I aimed to make composting feel simple and visually appealing, challenging the common association of waste with traditional rubbish bins.
Ankara
2020
Ankara was a project for a client who needed a logo and visual identity for her fashion initiative inspired by Ankara, the capital of Turkey. Drawing from the city’s cuisine, landscapes, and architecture, I incorporated flowing shapes alongside the logo, visually echoing Ankara’s iconic landmarks.
