About Face social-media skincare carousel displayed across an Instagram phone mockup

EDMs and Socials

2025-2026

Across About Face and the Assembly’s brands, I design the EDMs and social content that drive each month’s marketing calendar.

Working from campaign strategy through to finished asset, I create email and social creative that aligns with each brand’s guidelines and key messaging, from product launches and promotions to educational and seasonal content, built to engage audiences and support sell-through both in-clinic and for external stockists.

Digital Marketing Social Media

EDMs

I design and build EDMs across the full brand portfolio, About Face, Pure Fiji, IMAGE Skincare and Youngblood, covering product launches, seasonal campaigns, promotions and educational content.

Each email is tailored to its brand’s identity and audience, with clear hierarchy, strong hero visuals and considered calls to action, then produced to send-ready specs, keeping a consistent, on-brand presence in the inbox that ties back to the wider campaign across print and social.

Socials

I create organic and paid social content across About Face and the Assembly’s distributed brands, translating each campaign into scroll-stopping, on-brand posts, carousels and stories.

From educational series and routine guides to launches and promotions, I design content tailored to each brand’s voice and built to engage, keeping a cohesive look across the grid while meeting the fast pace of the monthly content calendar.

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