Designing for
About Face
2025-2026
As the in-house Graphic Designer at The Beauty Assembly, I create all visual communication for About Face, Auckland’s five-clinic skin network and for the brands the Assembly distributes, including Pure Fiji, IMAGE Skincare, and Youngblood. Working across print and digital, I produce assets for our own clinics and for external stockists, always within each brand’s guidelines.
My work spans campaigns, catalogues, EDMs, social content, clinic windows, and branded merchandise, alongside the monthly marketing calendar and the Assembly Insider. From first concept through to managing print production, I keep a consistent, considered presence across every brand and touchpoint.
Christmas
Campaign 2025
About Face’s Christmas campaign centred on “The Gift of Glowing Skin”, positioning treatments, gift vouchers and curated gift sets as the season’s most-wanted present.
I designed the full campaign suite around a festive identity of deep green, cream and black ribbon, carrying it across clinic window displays, gift-voucher artwork, in-clinic posters and POS, and a series of EDMs.
Environ
GWP 2025
A gift-with-purchase campaign for Environ, designed within Environ’s brand guidelines. I built the campaign around the customer’s skin concern, brightening, restoring, hydration and calming, using a clean orange-and-cream system to guide product selection across a long-form EDM, an in-clinic poster, counter-top POS, and a social carousel that broke down each free gift and its benefits.
Mother’s Day
Campaign 2026
About Face’s Mother’s Day campaign invited customers to “Give Mum More” with treatment vouchers and bonus-value gift bundles. I developed an elegant burgundy-and-cream identity built around florals and gifting, applied across gift vouchers and presentation boxes, in-clinic POS, EDM and social.
The hero imagery was art-directed and generated using Adobe Firefly and Photoshop, then refined to brand, pairing a deep-red voucher with seasonal blooms to capture the campaign’s premium, giftable feel.
Skin Society
Launch 2026
Skin Society is About Face’s membership program, built around tailored, ongoing skin plans rather than one-off treatments. For the launch I created the full visual identity and rollout, a refined, editorial system in charcoal and neutral tones spanning three membership tiers: Support, Strength and Serious.
Deliverables included in-clinic posters and POS, a social carousel introducing the program, and an EDM walking members through what’s inside and how it works, positioning Skin Society as a considered, “serious about skin” commitment.
